MC (pronounced “em-cee”) Brand Communications was founded in 2018 by former NBA business comms exec and PR agency veteran Michael Chavez Booth, better known as MCB. MCB was motivated by his passion for sports, expertise in communications and ability to orchestrate partnerships between the artists driving culture and brands seeking to be part of the conversation. At our roots, we began as a boutique PR agency specializing in professional sports, arts and culture.
In 2020, Pilaar Terry joined as Managing Partner, armed with nearly 20 years of PR and communications experience. With her at the helm, MCBC has quickly evolved into a fast-growing organization that services an array of clients across our Work and Play divisions. We’re committed to establishing a diverse and inclusive organization that operates with intention and produces outstanding results.
Our core capabilities include Brand Communications (B2B & B2C), Reputation Management, Strategic Partnerships, Artist & Brand Collaborations and Talent & Influencer Engagement.
Brand Development & Brand Refinement
Press Material Creation
Media Relations and Engagement
Celebrity, Influencer and Athlete Procurement
Research & Recommendation
Project Management & Execution
Content Creation & Oversight
Vertical Insights, Counsel and Due Diligence
Research and Recommendation
Project Management & Execution
MEET THE EMCEES!
Managing Partner & Executive Director
A well-seasoned veteran in PR, corporate communications, brand strategy and partnerships, her background includes thought leadership, brand integrations, content creation and production, CRM, direct response and experiential. Despite her diverse background, her true love remains media relations and strategy for mission-driven brands and causes. Pilaar is from the SF Bay Area, loves horror movies, Harry Potter, LEGO, puzzles, comic book hero origin stories and Lifetime movies. She still says ”hella” and her weaknesses are a great plate of nachos, 90’s R&B and marshmallow Peeps.
Pilaar is a University of Southern California alum with a B.A. in Broadcast Journalism. And, she’s a proud member of the USC Annenberg School of Communications & Journalism Advisory Board and actively mentors BIPOC students, recent graduates and young professionals.
Inspired by storytellers from Es Devlin and Ken Burns to Spike Lee and Grace Nono, Flerine gets excited about creating meaningful campaigns around impactful angles that actualize narratives and affirm histories. Partners, teammates and stakeholders trust her intuitive approach to propagate an angle to the right source that will turn a newsworthy story into a cultural shift.
A passionate interest in public history and spatial design drives Flerine’s work and play — always dreaming of new ideas of where unsung narratives, events and programs can be pitched, placed and amplified to influence. After hours, Flerine is a parent, artist and academic. She is currently pursuing her MA in Museum Studies and serves as a Diversity, Equity and Inclusion consultant for philanthropy-serving organizations and nonprofit clients coast to coast.
Erika’s career portfolio is comprised of various industries including marketing, social media, journalism, and event planning, from storied places such as FOX Sports, NBC Entertainment, and The Hollywood Reporter. She has worked with high profile talent and brands in the beauty, lifestyle, fashion and entertainment spaces.
Erika has also lead diversity, and equity initiatives to foster education and inclusion within the workplace. She is passionate about cultural empowerment, diverse storytelling, and helping brands craft a unique and authentic identity to help launch impactful campaigns.
Kyndall believes diversity and cultural appreciation is critical in industries that are constantly referring to other cultures and communities for inspiration. She has worked with organizations and brands in the fashion, entertainment, lifestyle, and non-profit sectors.
She earned an M.A. in Strategic Public Relations from the University of Southern California and a B.S. in Fashion Merchandising from Kent State University. She is passionate about advocacy, creative storytelling, purpose-driven marketing, and culture.
Aaliyah Jean Baptiste
Associate Communications Strategist
She’s a recent USC grad, earning a B.A. in Communication and is also a photographer.