ABOUT MCBC

MC Brand Communications, or MCBC as we like to be called, is a small but mighty company nestled in the charming town of Los Angeles.

We help create and execute impactful, memorable, and just plain fun brand communication campaigns. You can find us across culture, lifestyle and sports.

And, if it feels like you’ve met us before, you probably have.

We crossed paths at NBA All-Star.
We shared that Coke with you last summer.
Remember when you partnered with that up-and-coming artist or signed your first athlete ambassador? Yeah, we were there too.

But, we’re just getting started.

ABOUT MCB

Running point is industry veteran Michael Chavez Booth, or MCB as he likes to be called (because, yay for abbreviations).

MCB jumped into the world of communications in the late 2000s, well before Tom and Gisele were a thing. And, since then, he has worked alongside numerous brands and personalities across professional sports, digital entertainment, comic books, and even, street art.

Before launching his own agency, MCB served as a VP at M&C Saatchi Sport & Entertainment, where he helped manage several consumer clients, support new business efforts and of course, grow the LA office.

Prior to that, MCB worked at the National Basketball Association (NBA), dishing out PR assists for more than 25 marketing and promotional partners, such as American Express, State Farm, Intel Sports, Pepsi, FanDuel and 2K.

MCB also spent several years at global agencies such as FleishmanHillard and Edelman, servicing a variety of national and international clients.

He earned an M.A. in strategic public relations from the University of Southern California and a B.A. in business administration from the University of San Diego. MCB remains connected to his (USC) Trojan Family where he serves as an adjunct professor at the Annenberg School for Communication and Journalism.

During the NFL season, you can find him at the Dignity Health Sports Park press box (Carson, Calif.) delivering PA for attending media. “Welcome to today’s game…”

SERVICES
Strategic Communications

Campaign Development
Press Material Creation
Media Relations
Message Crafting and Training
Thought Leadership Approach
Event Planning and Management

Partnership Platforms

Sponsorship Counsel and Integration
Influencer Marketing and Relations
Content Creation, Customization and Oversight
Seeding Campaigns

CONTACT
We want to work with you (again), and potentially, give you your own acronym along the way.